Your salon, at its full potential.
I work alongside salon owners to raise standards, sharpen operations and build the client experience your salon is capable of.
OperationsHygiene standardsClient experienceTeam training
Every salon has more in it. I help you bring it out.
Whether you are opening your doors or have run your salon for years, the gap between good and exceptional is usually in the details: how the space works, how the team works together, and how every client feels when they leave.
Featured and Trusted by
- Dessange
- L'Oréal
- Coiffure de Paris
- Ohlala Magazine
- Woman This Month
- Bahrain This Month
Hi. I'm Badia
Beauty business consultant · Coach · Speaker · Trainer
With 35+ years in salon and spa management across Bahrain and the Middle East, I help owners get more customers, build stronger teams, and increase profits. Whether you want to fix daily operational headaches, improve your customer experience, or grow your revenue, I create simple, custom action plans that deliver real results.
Ready to grow your salon? Let's talk.
Education
- Master's Degree in Beauty Business
- Certification in Hairdressing, Management, Psychology & Pedagogy
- Team Development & Marketing — IBMI Institute
Selected work
2012
Dessange Worldwide
After 13 years of management, Dessange Bahrain ranked No. 1 among all salons in the Dessange group worldwide.
2011
Coiffure de Paris
Selected among the top five French women who succeeded internationally, by the prestigious salon and spa magazine.
2010
L'Oréal
Created the Spring–Summer collection for the Middle East.
1999
Diloy's
Awarded Best Sales Representative among more than 600 employees.
Recognition
Top finalist
Top finalist who succeeded in the French community 2025 across the Middle East.
VATEL — Hotel & Tourism Business School
Recognised by magazines
Recognised as an expert in beauty salon business, and as the country's beauty consultant.
Ohlala Magazine, 2022
Coiffure de Paris
2011 — selected among the top five French women who succeeded internationally.
Prestigious French salon & spa magazine
How I help your salon
Every consultation is shaped around your salon. These are the areas I focus on most.
- 01
Salon audit
A full on-site review of your space, standards and service, with a clear report of what to fix first.
- 02
Operations and standards
Systems for booking, hygiene, stock and daily routines that keep quality consistent when you are not in the room.
- 03
Client experience
From the first message to aftercare, every touchpoint designed so clients return and recommend you.
- 04
Team training
Hands-on sessions that lift your team's technique, service and confidence.
- 05
New salon setup
Guidance from layout and equipment to your service menu, so you open with the right foundations.
Great salons are built, not found.
What salon owners say
Badia saw things in our salon we had stopped noticing. Within a month our clients felt the difference.
Client name
Salon owner, Manama
The training day changed how my team speaks to clients. Bookings for repeat visits went straight away.
Client name
Salon owner, Riffa
Opening a salon felt overwhelming until we worked with Badia. Every decision had a reason behind it.
Client name
Founder, Muharraq
From the blog
View all articlesWhat clients notice in the first five minutes
The small details that shape how a client judges your salon before the service even begins.
Building a team that holds one standard
How to train, brief and support staff so quality stays consistent on every shift.
Hygiene that clients can see
Sterilisation and cleanliness habits that protect clients and build visible trust.
Questions, answered
Can't find what you need? Send a message and Badia will reply directly.
Most consultations run for around two hours on site, followed by a written action plan within a few days.
Ready to see what your salon can become?
Book a consultation and get a clear plan built around your salon.